Stop By. See What 100 Years of Great Service Looks Like.

Kruger’s Diamond Jewelers will delight you with extraordinary service, exceptional merchandise and great prices. What’s not to love?

In 1906, an immigrant watchmaker named Sam Kruger opened a small jewelry store in north Texas founded on an unwavering commitment to customer service.

Over one hundred years later, Kruger’s Jewelers is still serving Texans with that same extraordinary customer service. Why? Well, Sam had a secret. In all the years he was in business, he was never trying to make a sale; he was trying to earn a customer.

That secret has been passed down through four generations, resulting in the kind of big-hearted, down-to-earth service that’s getting pretty hard to find these days. To this day, you can walk into Kruger’s and experience that same vintage customer service that’s kept our business around — and our customers happy — for over a century.